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the challenge

Localize the global emoji campaign to the market and target of the brand in Costa Rica.

the solution

Through emojis we take over Costa Rica with creative brand awareness in an important number of events. Music was one of this particular axis. We launched a new social media channel for the brand on snapchat with important influencers of the country, reaching more than 150 followers in one day. A landing page where people can customize their photos and life with emojis was created. Dynamics, fast promos, creative content all made with emojis was also part of it.

pepsi
pepsi

the results

Fan page growth: 10.701 in 2months.

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Highest engagement rate reached: 13,31%

Reach on Facebook: 2.421,133
(83,25% paid -16,75% organic)

Reach on Snapchat: More than 350 followers in less than a month.